If brands wont listen to vocal frustration, consumers will speak with their dollar. A company stands to gain more profits when consumers find that there are products available for their needs and if they feel truly valued. Rihannas latest beauty collection, Fenty Beauty, featured 40 shades of foundation and went viral on the internet, resulting in some of the products in the line being completely sold out in the first week. The Christian Dior Outlet has over one million followers, which speaks to how many people support Rihanna for working consciously to include the whole spectrum of skin tones in her collection.
Many brands are starting to see e-commerce as the future of shopping. While its unrealistic to think that all transactions will be virtual anytime soon, companies know that e-commerce is a target they should be striving towards. E-commerce is far reaching, and it is the easiest way to make products visible and available to consumers all over the world.
Even though many companies want to move into online space for the opportunity, there are some drawbacks. High end fashion houses are hesitant to sell certain products online as this may dilute their exclusivity. Exclusivity can only be maintained by selling a limited amount of products to a smaller audience, and by nature the internet disseminates products into bigger audiences and may even oversaturate them. Brands like Gucci, Louis Vuitton, and Fendi have made the plunge into e-commerce, but Chanel and Hermès have held back. Well have to be patient and see what other brands and companies jump into the game replica hermes bags.
Suffice to say, brick and mortar stores have seen better days. According to MarketWatch, the latest Commerce Department data shows that for the month of June 2017, department store sales fell by 0.7% compared to May 2017, and were down 3.9% compared to June 2016. The problem of declining profits in physical stores in multifold. On one hand, consumers are getting more savvy when it comes to research and look online to find cheaper deals. Likewise, you can receive your products at a click of the button online and with practically instant shipping given platforms like Amazon. Consumers want choices, convenience, and instant gratification. In some respects, department stores cannot live up to these standards all the time.
However, there is no denying that there is a supreme advantage of physical boutiques that cant be mimicked in the online stratosphere. In some cases, consumers really do want to try out a product in person. But more importantly, people are still looking for opportunities to find joy in shopping and want to be valued as consumers, which is why experiential retail is on the rise.